Case Western Reserve University is holding its first Day of Giving today. The goal is to set a new record of at least 618 gifts on 6.18—a number that would make it the largest one-day total of gifts in the history of Case Western Reserve.
From 12:01 a.m. to 11:59 p.m. EDT, alumni are encouraged to make gifts of any size to support their alma mater. And thanks to a generous donor, gifts from undergraduates on June 18 will be matched—making a $10 gift worth $20, $50 worth $100, and so on.
This 24-hour initiative features incentives and giveaways to encourage participation, including lunches with deans, gift cards, Case Western Reserve memorabilia and a grand prize of an iPad.
Alumni, students, employees and friends are encouraged to share their reasons for giving, what alumni support means to them, or even just their favorite memories of CWRU. (Before the Day of Giving begins, faculty, staff, students, alumni and friends—and their friends—can join the event at bit.ly/CWRU-All-in.) For those tweeting their support, be sure to use the hashtag #CWRUallin.
Why a Day of Giving?
Undergraduate alumni participation is an important factor in determining Case Western Reserve’s national ranking. Every gift received—regardless of whether it’s $1 or $1,000—boosts the university’s alumni participation rate, which, in turn, improves its national ranking and reputation and, therefore, the value of a Case Western Reserve degree.
Even more importantly, this support helps provide resources to expand opportunities, offer scholarships, support exceptional faculty members and enhance the university’s facilities—all of which benefit Case Western Reserve students.
Go All [In]
Individuals who have made a gift since July 1, 2012, are “in” and are asked to encourage their friends to join them. Those who have not are invited to be part of the “in” crowd and make a gift—of any amount—to help improve alumni participation.
Remember: Every gift truly matters. In fact, in 2012, 71 percent of all gifts to the university ranged from $1 to $250.