Weatherhead’s Chris Laszlo explained “sustainability fatigue”

Sustainability fatigue, disruptive innovation and the flourishing enterprise

Greenbiz.com: Chris Laszlo, associate professor of organizational behavior, explained companies’ sustainability journeys and the phenomenon of “sustainability fatigue.” “When a major company launches a sustainability journey, it normally starts with high expectations,” Laszlo said. “After these efforts yield early positive results, however, ‘sustainability fatigue’ sets in.”

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